1963 Maxwell
House introduced the first freeze-dried instant coffee.
1963 Fruit Loops breakfast cereal is introduced.
1963 Irradiation
was used for the first time in 1963 to sterilize dried fruits and
vegetables, in order to stop sprouting and to control insect
infestation.
1963 ChipsAhoy!
chocolate chip cookies are introduced.
1963 The one
billionth McDonald's hamburger was served by Ray Kroc on the Art Linkletter
Show.
1963 Julia
Child's TV show 'The French Chef' begins.
1963 Coca Cola
introduced TaB, its new diet cola.
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