We recently stopped at the J R Moore and Son Store on highway 421 on our way to visit our daughter and her family in Winston Salem. The store was opened in 1935 and is located just west of Sanford in the small community of Gulf. We have passed it many times but never stopped. The store has been featured on one of the WUNC programs some time back. I can't remember the name of the show but I do remember seeing an old wooden crate on the show that piqued my interest.
I decided to stop to see if I could find the crate.
Well, I found the crate. I was hoping to find some tie between the name of the company and our home town. A quick Google search indicated no tie. What a shame. It would have made a nice story.
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Angier's Emulsion was a cough mixture made from petroleum and hypophosphates that had been used since 1892. Manufactured by the Angier Chemical Company Limited, based in London it also claimed to be effective in cases of bronchitis, consumption, all lung affections, stomach and bowel disorders, ulcers, chronic indigestion, diarrhoea, dysentery, nervous dyspepsia and constipation. The firm used to advertise heavily and had a promotional magazine called 'The Angier idea' that ran from the early 1900s through to at least 1936.
The leaflet shows a young woman in a red, fur-trimmed, hooded cape carrying a basket and a bottle of Angier's Emulsion along a snow-covered road. When she encounters the billboard advertising her purchase - "It has no equal as a lung healer" - she can rest assured she's "got the right one"!
'Cure-all' medicines were very common at the time. Whether they actually lived up to all their claims is doubtful."
If you are ever in Gulf, pay a visit to the J R Moore store. They have lots of cool stuff, a little like Mast General Store.